“As the newly appointed Marketing Director of Asia Pacific, I hired RMS to run a telemarketing campaign whilst I was still based in Boston, USA. Three months later, when I transferred to Australia, I realized that RMS offered more services such as market research, event management, strategic advisory and so on. It was then that RMS became part of the InterSystems marketing team in Australia.
RMS impressed me from day one with the quality of strategic advice, creative input, and breadth of support for tactical execution. Their offering of strategic as well as tactical is a rare find, and their level of enthusiasm is what makes the difference – it makes it fun.
RMS is definitely the best marketing consultancy I have worked with.
With a high level of flexibility, RMS ensures their client relationship evolves, giving us best ‘bang for buck’. Other consultancies are not as nimble nor as transparent and accessible.
Reliability and trustworthiness is certainly a key attribute to the RMS team. This is particularly important whilst I am travelling.
RMS has a strong industry network and is always open to refer business rather than keep it to themselves. The level of referrals has been of a very high standard.
Overall, RMS is exceptional in all aspects of their services.”
Lindsay Kiley, Marketing Director, Asia Pacific, InterSystems
“RMS is highly cost-effective. Applix Australia earns more revenue per marketing dollar than any other region in the world. RMS has been operating as Applix Australia's outsourced marketing department for the past 18 months providing a valuable contribution to our business.
The breadth, quality and response of RMS services is outstanding.”
Tim Wright, Vice President, Asia Pacific, Applix Australia (now IBM Cognos)
“A significant benefit to Senetas of this event was that we achieved an important goal in addition to capturing warm leads at the event. This goal was important to our investment and was two "pronged":
a) establish some sort of rapport with organisations / people we don't know; and
b) identify other "warm" leads among some who wanted to come, but could not accept the invitation to come
RMS exceeded in both areas.
Simon Galbally, Senetas Group
“Ascential had organised a major marketing event yet with only 10 days before the event was to take place, registrations were well below 50% of our target.
We employed RMS to drive registrations. The RMS team reviewed the invitation, reworked the messaging slightly and then proceeded with telemarketing.
Results were immediate. In just 3 days RMS had more than doubled our existing registrations, reaching maximum capacity for the venue location.
After the event, we had a least 6-8 new customer attendees express a real desire to hear more about us and approximately 4-5 existing customers requesting more information.
RMS not only met our needs but exceeded our expectations.”
Murray Reid, Vice President, Australia & New Zealand, Ascential Software
“Setting up a virtual presence AppMail needed an immediate presence in the Asia Pacific region. Listening and responding to our needs, RMS helped create our profile with a few well targeted, rapid and cost effective methods.
Within two weeks, RMS had developed a virtual presence with a Website, a call centre with dedicated and trained sales operators, and a proven lead and sales management process.
By the third week, we had completed our first marketing campaign to our target prospect-base generating 35 qualified leads, and by the fifth week, we had sent out proposals worth US$390k.
I look forward to working with RMS to continue our new found success in the Asia Pacific region.”
Ankesh Kumar, CEO, AppMail
“In today’s ever-changing world of technology, there must be a clear, compelling differentiation between yourself and your competition. I work in a demanding and challenging environment with very high expectations. RMS has met all of my criteria without fail. RMS listened and responded to our needs, often without full briefs being provided. They delivered to deadline, budget and quality.
RMS performed a vast range of deliverables including market research, competitive intelligence, presentation development, event support, database management, electronic direct mail, mentoring, tactical and strategic planning, and budgeting.
To highlight their level of service, RMS conducted an extensive market research project to analyse our current market positioning and success. This analysis identified key marketing issues and opportunities for our business.
Competitively and comparatively speaking, RMS provided a personal touch – a trusting relationship with ‘piece of mind’ marketing delivery. I haven’t found that anywhere else.
RMS is a valuable asset to any business - par excellence!”
Andrew Mansfield, Regional Director of Marketing & Communications, Asia Pacific South, EDS (Andrew no longer works for EDS)
“Faced with a new product offering, I set RMS a challenge of getting sales appointments with 10 of the largest corporations in Australia.
Over a two-month period, RMS developed the core messages, built communication collateral and began the hundreds of telephone calls that it takes to find a path to the correct personnel within the target companies.
At the end of the project, meetings were secured with 6 of the 10 targets, and interest to meet at a later date was obtained from one other.
RMS exceeded my expectations and I would recommend their services to anyone looking to outsource direct marketing/inside-sales activity.”
Tim Moylan, Managing Director, Manugistics Australia/New Zealand (Manugistics was acquired by JDA)
“Graham is a true asset. All time and energy he spends with my company is results focused. Graham's experience is clear in every conversation. Graham is to the point and doesn't mess around. Graham always has focus on goals. A very productive worker and a great mind.”
Warwick Leitch, COO/Director, CALUMO
“Graham knows marketing inside out and his company, RMS, is highly effective at developing and executing strategic marketing campaigns. We've recommended Graham and RMS to a number of our PR clients and they have always been happy with the outcomes. Even better, Graham is a great guy to work with. Working with him is always enjoyable, even if the going gets tough.”
Chris Bowes, Owner, Bowes Communications
“I outsourced our marketing/event planning activities to Graham and his RMS team when I managed the Asia Pacific region for Applix, Inc. during 2005 – 2007.
Graham is a talented resource to have on your team and adds excellent value. He's a dedicated professional with a creative mind and focuses on achieving results. He is conscious of keeping his clients updated - continually advising of both progress and challenges while working in a tricky channel environment. He and RMS earned the respect of our US-based corporate management as well as our regional team.
Graham is a quality person, and his team produced high-quality work under all circumstances... and their talents come bundled with warmth and wit. It is always more pleasureable to work collaboratively with people whom you truly enjoy working with. I am pleased to recommend Graham based on our track record of successful business experiences.”
Jay Howald, Vice President, Asia Pacific, Applix Australia & Japan (now IBM Cognos)
“Graham has been a key member of direct and extended teams that I have led in a number of regional roles over the past 10 years.
I have often asked Graham (and his team) to engage and add-value in very challenging circumstances - not just throughout Australia but also in Japan, Singapore, India and New Zealand.
Graham's professionalism, leadership, business / subject matter acumen and ability to secure the results we have set out to achieve has been nothing short of outstanding....and not just once but time and time again.
There are, in my opinion, very few people of Graham's caliber out there and I have been fortunate to have had his support and benefited from the very real contribution he has provided over the years.”
Andrew Mansfield, Vice President, Asia Pacific, Altium Ltd
“Graham is a professional and motivated manager, full of support and great to deal with.”
Steve Williams, Owner, Electrotest Ltd
“I have used Graham's expertise at two companies, the first for lead generation, and secondarily at Applix, where for three years I outsourced the total marketing budget to him. He was incredibly professional, and his team provided a total solution across the whole marketing requirement. At all times he was incredibly professional and delivered a quality product at a good value and met both my and the US objectives.
He continued to service the company after my departure, and I would not hesitate to recommend his services to anyone. I would certainly use him and his team for any marketing assistance that I required.”
Tim Wright, Vice President, Asia Pacific, Applix Australia (now IBM Cognos)
“Graham is an expert in the marketing and sales arenas. He has great enthusiasm and a can-do attitude which ensures success in every assignment he touches. Graham is a very trustworthy and has high integrity in all his dealings. Graham is a business professional who can work through complexity and put things in plain business sense. Graham works hard to understand the/your business and will always come up with innovative and insightful ways for you to succeed. Graham is an asset to any business.”
John Francois, Human Resources Director, Asia Pacific, McAfee