Are you a Social Media Believer or a Social Media Sceptic? We find that people generally fall into two camps, quite neatly actually.
At RMS we see our job is one of education on Social Media. Education on the terminologies which even the most senior of marketing & sales managers still find overwhelming; Education on how you can educate the teams or key personnel within YOUR own organisation to adopt [or not!] a Social Media strategy; and Education on how to get started/or review your existing plans.
Its important to understand our philosophy. At RMS we aren't Social Media bigots, pushing you down one path. We recognise that Social Media Marketing is a highly disruptive influence, not a silver bullet; a catalyst for change and enhancement - not a 'one tool answer'.
Our considered opinion - built on 13 years experience and based on many hundreds of campaigns - is this: Don't rip out the marketing tactics that you have nurtured and grown all these years - instead, consider how Social Media Marketing can enhance these tactical activities - to make your existing campaigns even better. If you are still buying lists, mass marketing and "spraying an praying" .. you need to talk to us! The good news is that we can show you a better, less arduous way.
Marketing & Selling products and services is hard; and getting harder by the day. Social Media, when mixed with the traditional marketing mix, can give you the edge.
Consider the service offerings below.
PACKAGE 1 – Social Media Explained
For Marketers and Senior Managers who know Social Media is increasingly growing in both impact and relevance, are familiar with mainstream platforms such as Twitter, LinkedIn & Facebook, and are keen to understand how their business can leverage this important medium.
PACKAGE 2 - Social Media Delivered
Once we have identified your audience, messaging strategy, and appropriate Social Media platforms; the next step is to formalise the delivery strategy. RMS has developed a 7 stage delivery model that encompasses the basics of integrating a social media presence for you without it distracting your business from its primary purpose.
Why Social Media?
According to the 2010 Social Media Marketing Industry Report, the top benefits of social media marketing include: generating exposure for the business – indicated by 85% of all marketers; followed by increasing traffic (63%); and building new business partnerships (56%).
Social Network & Forum Usage
According to Hitwise Australia, social networking and forum usage increased 36.1% in the past year and overtook search engines as the most visited industry by Australian Internet users in March 2010.
Online Community Usage
Australians look to communities of interest, such as parenting or sports sites, as a key channel for social media discussion – 62% of Australian Internet users visited a message board or forum in 2009.
LinkedIn has seen one of the fastest growth trends amongst social media sites in Australia, with unique audience numbers increasing by 99%from July 2009 to May 2010.
According to Tribalytic, Twitter subscribers in Australia are estimated to stand at 2.5 million.