Target Penetration Campaign [TPC]

RMS will build you a scalable and repeatable lead generation machine.

Stop “spraying and praying”; the RMS Target Penetration Campaign works because it recognises the needs of the individual buyer.

Each TPC that we build for you – be it built around an industry, capability or unique selling point for you solution - will be unique; as will the personalised and professional approach to each target that we execute on your behalf. See how it worked for one RMS customer here

This is not a mass campaign – this is a focused, professional approach based on a “quality-rather-than-quantity” approach to helping the target to see the value in your solution.

We research the top “n” organisations [where “n” is defined by budget and industry-size] to locate the correct personnel to listen to our value proposition.  Key personnel rarely appear on a purchased list from a list broker, or from a list from a trade show organiser. We research the personnel – often making dozens of calls to locate the relevant person.  These are therefore people to whom only you are speaking.

Then we launch a communications exercise to those people: by ‘phone, email, web, social media, special offer, carrier pigeon or indeed any other means – and often a mixture of all !

The call-to-action differs per campaign: it might be a breakfast event; or scheduling a meeting with one of your reps; or download a whitepaper; or drive them to buy an upgrade.  Or maybe just getting them to your web site and fill out a form will be enough for you.

Your TPC is a measured approach to matching your message with an audience best-suited to benefit from it.

Is a TPC right for you?
In your market – how many organisations are truly within your market for what you’re selling?